Business snapshot: Coal River Farm
Tasmania is the place to turn something you love into a business.
Daniel and Melanie Leesong did just that when they established the Coal River Farm near Richmond (a 30 minute drive east of Hobart) in 2015. They put executive and legal backgrounds behind them to pursue their philosophy of paddock-to-plate produce and turned growing things they love to eat into their business.
With growing appreciation and demand for Tasmanian produce, and increasing consumer interest in knowing where food comes from and how it is made, the time was right for the Coal River Farm to come to life. Targeting locals and visitors alike, the business is a working farm as well as a restaurant, giving guests the opportunity to see the farm’s produce in every stage of the cycle, including: growing, harvesting, using, creating and storing. And of course eating.
The farm grows a broad range of produce, which is used in the business’s products including its exquisite chocolate, specialty cheeses, pickles and preserves, as well as the tantalising food served in the onsite restaurant.
The couple, along with their team of staff and young children, raise pigs in a peaceful free range environment to produce high quality pork. They also smoke meats and fish on site and bake bread daily. Embracing the full paddock-to-plate experience, visitors can pick seasonal fruit and berries, eat at the restaurant and watch the chocolate and cheese makers in action.
There is a strong appetite for Tasmanian produce and tourism experiences. And the state is ripe with opportunities.
Dreaming of a venture of your own? Make it Tasmania.