Tasmania is a special place that you can share with others around the world.
Dora Hui first visited Tasmania as part of a holiday in Australia in 2007. It was a life-changing experience. Her love of Tasmania grew from that visit after feeling a connection to the people, the lifestyle, the environment and the State’s quality products and produce. When Dora looked to further her studies, the University of Tasmania was at the top of her list.
“I considered the study environment and the school fee,” noted Dora. “Tasmania was the ideal state for studying in. Tasmania is a quiet and natural state with friendly people.”
When Dora graduated from the University of Tasmania in 2011, with a Masters degree in Business Administration, she took her qualification and love of Tasmania home with her to Hong Kong. There, she combined her new-found skills and connection with Tasmania, and in 2014 she established her own business – Tassie Natural.
Dora exports quality, handmade Tasmanian skincare products and essential oil including face and hand creams, multifunctional cream, lip balms and more – all the way from Tasmania to the local market in Hong Kong. Having fallen in love with the taste of Tasmanian leatherwood honey, she also exports and sells honey alongside her skincare range.
Expanding on her success, Dora established another business in 2018 called Tas Delicious, which provides speciality food from Tasmania, especially Tasmanian wild caught whole-in-shell greenlip abalone.
In August, Dora attended the Hong Kong Food Expo 2018, where she promoted Tasmania’s wild caught greenlip abalone through teaching her customers how to cook delicious abalone dishes and organising tasting events. Now, she is busy scheduling functions and events with key stakeholders, including chefs.
Dora takes delight in promoting Tasmanian products and travel to her friends and customers in various ways. “Those products and speciality food are made and produced by Tasmanians who love what they do. I love the laid-back lifestyle, and fresh and delicious speciality food in Tasmania. I really wanted to bring this culture to Hong Kong,” explains Dora.
Dora’s strong ties to Tasmania see her return to her ‘second home’ regularly, with visits in 2013, 2014, 2016 and 2018. She works closely with her suppliers and enjoys spending time with her friends in Tasmania.
Like Dora’s ever-growing love of Tasmania, her business continues to grow strongly and is expanding into Korea and China. She is constantly on the lookout for new opportunities to expand her business and share her love of Tasmanian products with the rest of the world. “Tasmanian-made products are fabulous, reliable and safe,” Dora adds.
If you’ve been thinking of setting up your own business in Tasmania and want to find out more, visit Business Tasmania.